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 | WORLD-CLASS ADVISORS MEET
Early on, Global Dairy Platform assembled the Scientific and Communication Advisory Board to provide direction on the scientific research and communication issues that GDP tackles on a global basis. The Advisory Board, which met for the first time in May, consists of the world's most renowned specialists in health and nutrition from academia and the corporate world. They recently shared their perspective on what's important in dairy research and communication, as well as their latest accomplishments.
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Dairy promotion based on nutrition is not new. In 1915, the U.S. National Dairy Council advertisements stated that dairy consumption will help consumers "avoid many physical ailments and escape diseases", even suggesting that 44 percent of the average American family's expenditures should be spent on dairy. In fact, today's Americans spend about 10.5 percent of their food budget on dairy, and the thresholds for making nutritional claims are much higher.
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| While the American Heart Association launched its latest campaign on reducing fat consumption in the United States, Global Dairy Platform held a meeting in Chicago in April to understand nutrition research related to milkfat and to develop a coordinated research effort. The aim of the meeting, and the related research and communication effort, is to achieve a more balanced view of milkfat by consumers and health professionals.
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| Global Dairy Platform's web portal has received a significant upgrade to its look and feel. We are working toward a robust site that serves as a comprehensive resource to review current and past research on various subjects, while providing a toolbox of evidence-based messages and information for marketers and regulatory staff.
Visit globaldairyplatform.com to take a tour. To access the members-only site, please contact Cindy Miller to receive a password.
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 | WHAT'S OUR GLOBAL AGENDA?
The Global Dairy Platform continues to recruit new members. At the request of the GDP Board, we have now opened membership to dairy associations, and as a result, we welcome the Dairy Council for Northern Ireland, Dairy Management Inc., Danish Dairy Board, Dairy Council for Northern Ireland and the UK Dairy Council as recent new members.
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Kevin Bellamy, GDP executive director, left, and Andrew Ferrier, CEO of Fonterra, and chairman of the GDP Board of Directors |
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Global Dairy Platform welcomes new members:
- CORPORATIONS
- > DSM, an international ingredients manufacturer based in the Netherlands
- > Nestlé, the world's largest food and beverage company with headquarters in Switzerland
- NON-PROFITS
- > Dairy Council of Northern Ireland
- > Dairy Management Inc. of the United States
- > Danish Dairy Board
- > UK Dairy Council
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| About 30 experts from the dairy industry - representing academia and the corporate world - met in April in Amsterdam to review the current state of trans fatty acids (TFAs) and conjugated linoleic acids (CLAs) in the areas of scientific research and the regulatory environment. The meeting was hosted by the Netherlands Dairy Association (NZO) and the European Dairy Association.
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| The Board of Directors of Global Dairy Platform has focused on the benefits of whey protein - and how to communicate them - as one of its initial objectives. To do this, GDP needs a clear understanding of the science behind whey protein's benefits. The European whey protein expert, Prof. Dr. Gertjan Schaafsma, is preparing a paper on this subject for consideration by the GDP Scientific and Communication Advisory Board, which will then make recommendations based on the scientific strengths of the benefits and advise GDP on the best channels to communicate them.
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