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 | ECONOMICS OF DAIRY’S BENEFITS
The health benefits of dairy consumption have been consistently promoted in marketing and advocacy campaigns. But there have been surprisingly few attempts to quantify the benefits in economic terms. One such attempt was published in 2004 by medical scientists Dr. David McCarron and Dr. Robert Heaney. Working with Dr. Heaney and a firm of international consultants, Global Dairy Platform is seeking to expand this work.
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Since last April, Global Dairy Platform has been engaged in the strategy of maintaining/
increasing dairy food consumption by improving the health perceptions of milkfat. The first step in delivering a strategic plan was to conduct a baseline review of where we currently stand on dairy fat. Through this process, it became clear that a much more detailed review of the current science was required. In August, a review identifying the potential gaps in the science was delivered to GDP.
>read the full story | | As the international marketplace continues to grow, Global Dairy Platform is aiming to share successful generic marketing messages and campaigns, as well as cooperatively use the limited funds available to ensure that generic messages about dairy products are communicated with maximum effectiveness. Dairy Australia's award-winning 'Dairygood for life' campaign may provide a model for how to make this happen.
>read the full story | | Starting in September, Global Dairy Platform members can get up to speed on current issues affecting dairy nutrition, regulatory affairs and communication from inter- national experts – without ever leaving their desks. The webinar series, accessible from www.globaldairyplatform.com, offers 30-minute video streams featuring some of the leading authorities in milk and dairy. First in the series is Doug DiRienzo, Senior Vice President for Research and Development at Dairy Management Inc., who presents a discussion on potential avenues to positively reposition milkfat in a healthy diet.
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 | MAKING A MEASURABLE IMPACT ON MEMBERS
As Global Dairy Platform prepares for its first-ever Annual Meeting in Dublin, Ireland, from 30 September – 1 October 2007, the organisation and its strategies have already had an impact on members in very different parts of the world.
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Global Dairy Platform has been coordinating research into new marketing opportunities to capitalise on the benefits of whey protein. The project, led by Professor Dr. Gertjan Schaafsma, is seeking the most marketable scientific messages for whey protein. The positive messages – which are all backed by published scientific papers – are based on the strong essential amino acid content of whey and the availability of those amino acids. GDP has now identified a shortlist of six clear benefits.
>read the full story | | Epidemiological studies indicate that a high intake of dairy foods or calcium is associated with lower body weight, body-mass index and body fat. Dairy food appears to have a more pronounced effect than calcium dietary supplements. Some studies have shown that dairy foods increase energy expenditure and fat oxidation in humans and may reduce appetite, while other trials have failed to confirm this. The desire for additional long-term intervention studies is a major reason for skepticism.
>read the full story | | Members of Global Dairy Platform are making their final plans to attend the first-ever Annual Meeting in Dublin, Ireland, from 30 September – 1 October 2007. Those planning to attend 'A Taste of Ireland' at Old Jameson’s Distillery on 30 September will meet at 6:15 p.m. in the Burlington Hotel lobby. The Annual Meeting begins at 7:30 a.m. the next day in the Connaught I & II meeting rooms on the first floor of the Burlington Hotel. We look forward to meeting you in Dublin!
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