Communication Concepts

Global Dairy Platform will collect communication concepts that may be used by members in generic promotional campaigns. Screening and identifying statements that are supported by sound research, GDP will make available communication campaigns to complement members’ efforts at the national and regional level, which may vary in different parts of the world.

While GDP will not fund or execute promotional activities, it will facilitate the development of global communication concepts to be shared across regions through GDP’s members-only database. GDP also will monitor and evaluate the use and impact of global communication concepts.